Diet-related chronic diseases are major threats to Americans. Overweight and obesity now affect the majority of the U.S. population, increasing the risk of diabetes, hypertension, and heart disease and taking a disproportionate toll on under-served populations. However, improved lifestyle choices, especially dietary, need not be reserved for those in a particular income, social, gender, or racial demographic. Eating healthfully can be less expensive than diets fueled by seemingly inexpensive processed products, fast-food products, or nutrient-poor products. The savings can happen in the short term and certainly in the long term, measured not only by dollars but also in quality of life.